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13 Apr

The Discourse of Consumer Choice in the Pathways Housing First Model

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Hansen Löfstrand, C. and Juhila, K. (2012) The Discourse of Consumer Choice in the Pathways Housing First Model European Journal of Homelessness 6(2)

 

This article focuses on the discourse of consumer choice produced in the Pathways Housing First (PHF) model manual. Relying on Foucauldian discourse analysis, the discourse is examined as embedded in a wider societal discursive formation – an advanced liberal way of governing subjects. The discourse is formed from seven statements organized in relation to each other: 1) emphasizing clients’ own choices is an alternative to traditional professional care, 2) clients are capable of making their own choices, 3) choice-making strengthens clients’ self-determination and individual mastery, 4) more choice opportunities increase clients’ motivation and commitment and lead to recovery, 5) choice does not mean absolute choice – certain limits exist, 6) efforts are made to reduce risks related to choices, but repeated failures diminish client choices, and 7) ‘never-ending’ failures might mean the end of clienthood in the PHF programme.